Workshop: Moving from Startups to Enterprise - What’s beyond User-Centered Agile Product Development?

About This Workshop (3.5 hours)
Product Development for startups and enterprises alike has to move quicker and plan resources carefully for users to be able to gain market traction and stay relevant with competitors constantly evolving.

Minimum 10 pax to run. In the event that we do not have sufficient participant, we will cancel the tickets and be refunded.

Very often, product releases are managed by product managers gathering requirements on behalf of the customer within an organisation. He/she begins with a high-level product requirement and speaks with various stakeholders to map business constraints and heads over to engineering to start building.

This skips over valuable insights gained by engaging users, design teams and answering the hard questions of “nice to haves” vs “must haves”. At the pace that business demands today, it is also challenging to balance how we consider the longer-term consequences and the cumulative effects beyond the individual.

Intended for
The topic would be of interest to designers, developers, team leads, product managers, business executives or startup founders who recognises change is a huge part of business and that products that are able to create the most value for end-users are those that will gain customer loyalty in the long term.

There are no prerequisites for this course but it could be helpful to have an understanding of agility or have worked in a product team.

Learning Outcomes
As one moves from startups to enterprise environments, what are the key attributes for a Product Manager or someone working in a product team?
Learn about success looks like to bring products to market with a focus on the longer term consequences for users while considering business conditions and constraints in different environments.
Understand more about your role and some tools that are helpful as we design your own toolkit.

Understanding our Environment
  • Our impact today to the larger whole
  • Startups vs Enterprise
Understanding our Key stakeholders
  • Who is in your product team?
  • Roles in a product team
  • Employees
  • Customers
  • Planet Earth
Design Challenge - Designing your own toolkit
  • Action Research
  • Facilitating Conversations
  • Designing workshops to understand key concerns
  • User Research and Usability Test Reports
  • Direction = Vision + Strategy
  • Product Roadmaps
  • Skills Assessment
Method Used
Lecturing is kept to the minimum necessary, most of the learning is achieved by applying the practices and techniques in group exercises.

Trainer Bio

Michael ONG has spent the past 20 years consulting in the tech space, delivering a spectrum of projects for Insurance, Financial Services, Energy, Mobile Payments, Logistics Tracking & Surveying, Cleaning Inspection, Merchant Monitoring, Online E-Commerce and Real Estate Portals.

He works with startups to MNCs in Singapore, Malaysia, Hong Kong, Indonesia, Thailand, Vietnam, Cambodia, Philippines, Australia, Denmark & Lithuania. Michael specialises in helping companies, executives and product teams with product strategy and development, agile practices and user experience. These relationships have helped sharpen his skills to facilitate effective interactions with stakeholders, management, project teams and customers.

Michael is passionate about helping individuals & teams chart a path towards growth and selectively provides mentoring and coaching. He is an active driver in the Southeast Asia communities of practices for Agile, UX & Product and thinks cycling is the best form of meditation. He cares about education and is deeply involved in social work on the Thailand/Myanmar border areas and Indonesia.
Wed Oct 30, 2019
2:00 PM - 5:30 PM MYT
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Early Bird (First 5 pax) SOLD OUT RM600.00
Regular SOLD OUT RM800.00
Venue Address
25, Jalan Kamunting, Kuala Lumpur Malaysia
Agile Malaysia

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